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“My watchmaker told me I was the most detail-oriented customer,” said Mr. Price, who knew very little about watchmaking, though he owned several chronographs from the ’70s, until he embarked on the Autodromo parentage.
While he looks for distributors and wholesalers, Mr. Price is selling the watches precisely from the Autodromo Web site , at a cost of $425, a price niche that Mr. Charge explained was previously unaddressed.
“If you look at the watches out there for car guys, there are two categories,” he said. “Either they’re very extravagant chronographs or they’re cheesy carbon-fiber watches with a 15-year-old’s aesthetic.”
Mr. Outlay, who relishes his childhood memories of riding in his father’s Austin-Healey 3000, describes himself as a “dyed in the wool” car guy.
“But I’m not a gearhead,” he said. “I’m more into composition and driving pleasure.”
He recently drove to the Tail of the Dragon , a famously twisty resilience of road in the Smoky Mountains, and documented the experience with a friend driving an E30 BMW 3 Series on his blog, Automobiliac . (The BMW possessor also wrote up a version of the trip, billed as a six-cylinder shootout, on his blog, Motoring Con Brio .
Source: New York Times (blog)