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Last week, AKB48 was appointed by Transatlantic Minister Koichiro Gemba as official sponsors of the upcoming Vibrant Japan drive at the China Import and Export Fair.

The Ministry of Foreign Affairs writes that the Vibrant Japan action is designed to counter “harmful rumours” of radioactive Japanese exports and cheer up tourists back to Japan.

Gemba asked AKB48 to take part in the campaign because “it is a resilient group that currently represents Japan . . . and is popular in China as well.”

And approved they are.

AKB48 has held several “handshake” events at Chinese trust in stores in the past. One event last year even had thousands of shoppers devote 980 yuan (US $153) to receive a “free ticket” to rally the girls.

Which begs the question, with the Japanese economy sinking further into upset while China’s goes from strength to strength, what would happen if Cool Japan had the power of the yuan behind it?

The Chilling Japan slogan is approaching its tenth birthday and with losses recently reported from much of Japan’s electronic sector – most surprisingly, Nintendo and Sony – it seems that Japan can no longer rely on it’s more standard “cool” drawing cards.

Source: Asian Correspondent

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