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The tangible salad days for "The Show" were a decade past. It was a jamboree, a carnival, a joyous merrymaking of the game. But participation slowly winnowed, with some of the game's biggest names fascinating a leave of absence for a time, the rationale being that they could allocate their resources elsewhere, sending sales teams out in the land to make individual sales calls instead of building a fussy booth the size of a Hollywood mansion and staffing it with many dozens of chief personnel.

Several years ago The Show was a shadow of its former self in terms of excitement and participation, but with the restraint again ticking upwards, at least incrementally, optimism is running high for 2012. After all, the brand-new consumer electronic and automobile shows both did brisk business, and there's no rationality to think the PGA Merchandise Show might also be on the upswing, however slightly, once again.

More than a thousand of golf's biggest (and smallest) names will be exhibiting, including heavyweights like Nike, Callaway, Titleist, Cobra, PING and Taylor-Made. Yet the oddity factor is not necessarily with the name brands, but more with the mom-and-pop types who reserve exhibit array the size of three telephone booths and hope their "big ideas" finds a big audience. What The Show will always have in spades are dreamers - entrepreneurial types, inventors, particle guys with a grand plan.

Source: Cybergolf National

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