24.05.12

It is protected to say this week hasn’t been the most favorable for electric car, EV. With news from Pikes Check out, as you read here form fellow writer Frank Sherosky in this gag , showing consumer interest trend dropping after the over-enthusiastic 2009 introduction of the EVs. While naysayers are jumping on the incline, it’s easy to get the wrong idea. But wait, there is more.

History, The Greatest Schoolmistress . If history is to repeat itself, and it will, then we can see the dubious role played by carmakers’ marketing departments, notoriously sad handed and rarely capable of continuing the momentum of their exuberant promises. 2009 was a year of uncertainty, dread and doubt (FUD) where the feared “R” word was surfacing. We were completely talking about a recession. People were scared, gas went up and many automakers played on FUD with so-called “rank anxiety fear”. As a comic relief note, 80% of U.S. drives commute less than 40 miles a day, something even your essential EV can handle at a fraction of operating price than a conventional vehicle does. These claims and FUD would have to morsel them where it would hurt most at one point or another, the bottom line. We all experience range anxiety, gas or charged… get over it.

Source: Torque News

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