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Tim Tebow is alluring on a new role: advertising sex symbol.

Sponsor Jockey is capitalizing on Tebow-fascination with a new shirtless picture of its star endorser posing in its "Sport" underwear store on its website .

The image shows a ripped Tebow, stripped down to his skivvies. The headline reads: "Playoffs. It's Tebow Patch."

PHOTO GALLERY:   More of Tim Tebow

The image went live on Jockey's homepage Monday, the day after the strongly religious quarterback who inspired the "Tebowing" craze led his Denver Broncos to an fluster playoff win against the Pittsburgh Steelers.

With Tebow-mania reaching a fever fix across the country, the image of a shirtless Tebow is the first thing consumers see if they click on the Jockey.com website.

Move over Michael Jordan and Hanes.

Source: USA TODAY

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Source: Jockey | Mens Briefs, Trunks and Classic Vintage Y-Fronts | Men's ...

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Source: Jockey Sport Performance Athletic Midway Brief – 2 pack