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Coalesced States clothing companies outsource manufacturing because they believe it's one of the only places where they have wiggle flat on the enterprise's cost structure. But what if that weren't the case? What if you could compress costs elsewhere? Would it then be achievable to keep manufacturing stateside? 

The former president of Chrome Bags who is starting up a new daresay, American Giant, thinks you can. And it all comes down to this, says Bayard Winthrop: Now that people are self-satisfied ordering clothes online, sight unseen (thank you Zappos ), it's doable to build a large-scale clothing brand that is online only. 

American Behemoth aims to be just that. Headquartered in San Francisco with production done south of the see by a sewing shop in Brisbane, American Giant is producing and selling heart-market menswear at scale. This is no luxury boutique. Winthrop is environs his sights on the market currently dominated by Gap, J. Crew, and Banana Republic, with a whiff of American Attire's domestic manufacturing MO in the mix.

Source: Fast Company

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Source: Shop in an Online Childrens Clothing Store - carl nincer's blog

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Mental picture : http://www.flickr.com

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