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Enthusiastic to see David Beckham 's chiseled abs in action?

In addition to finding out which band becomes the NFL's 2011-2012 champs and Madonna 's buzzed-about halftime performance, H&M is providing an additional sensible to tune into Super Bowl XLVI.

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On February 5 during the supporter quarter of the game, H&M will debut a 30-second ad starring Beckham himself to open their new David Beckham Bodywear collection -- a first for both the brand and the L.A. Galaxy soccer principal.

PHOTOS: The world's sexiest soccer players

"We're thrilled with this stand and excited to captivate viewers' attention during the Super Bowl, the biggest mount in the world to unveil our ad campaign." Steve Lubomski, Director of Marketing for H&M North America, said in a account.

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The underwear line, which Beckham and his in-strain creative team designed, includes briefs, boxers, T-shirts, pajamas and extended johns for men and will hit H&M stores February 2.

Source: Us Magazine

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